Premium Exhibitions news and archive

Video: How the Outnet redefined the Global Fashion Business Model

Learn from Andres Sosa (Executive Vice President of Sales, Marketing and Creative, The Outnet - Net a Porter Group) how to redefine the global fashion business model. Source: #Fashiontech Berlin, YouTube.

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Video: FashionTech Berlin Summer 2018

View the highlights from the eighth successful #FASHIONTECH Berlin conference on the future of fashion, taking place at Kraftwerk Berlin Source: #Fashiontech Berlin, YouTube.

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Premium Young Talents

The Premium trade show has been continuously promoting the next creative generation in Germany and further afield since 2005. So many designers who are currently helping to shape the world of fashion first had to undergo scrutiny by the Premium organisers. The former include names such as Marina Hoermanseder, Franziska Michael and Julia Seemann,...

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Premium Playground in Hall 2

Stationary fashion retail – to be successful nowadays this means also offering customers an experience. Retailers are no longer competing today with other shops, but with the customer’s comfy sofa at home, from where they can place orders over the Internet. Retailers therefore need to come up with a plan to shift consumers from their seats (or...

Fashion Partner Content

Premium and Modem publish a map of Berlin

For decades, Modem has been the compass and guide to the world of international fashion. Those who are in are in; those whose names don’t appear are out of luck. With offices in Paris, Milan and New York, Modem identifies the key fashion week actors, showrooms, events and fashion shows in its publications and serves as a means of orientation for...

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Show & Order Influencer talk

“In times when selfie culture and social media are setting the tone, it is becoming ever more important to offer end consumers something new and exclusive to address the demand for individuality. Trust, relevance and striking a perfect balance between price and performance are all essential.” — Anita Tillmann, Managing Partner of the PREMIUM...

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Fashion meets art: the Premium Group puts art on show

The romance between fashion and art is one that never seems to lose its sparkle. This was demonstrated only recently by the exhibition of photographs by Irving Penn that took place at C/O Berlin; as well as by the Carla Sozzani collection on show close by in the Museum for Photography. The Premium Group has likewise also tapped into this...

Fashion Partner Content

SEEK: the Community destination

Seek has long been more than just a trade show. It embodies everything Berlin stands for today: it’s a location to meet like-minded people, rock a laid-back style and party together – but not to the point of passing out – being grown-up without becoming square. Badeschiff is probably the best place there is for this, with its ‘Club Tropicana’...

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Pearls of Danish design

The Danes are known for their minimalist and appealing design. At present, there is probably no more popular country for furniture design than Denmark. ‘Danish design’ is a mark of top-notch quality. When it comes to fashion and beauty, too, our northern friends have plenty to be proud of. The Premium Group is presenting the best of what the...

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Wrad – innovate or dye

When the makers of Wrad found out that fashion is the second-largest environmentally damaging industry in the world they were inspired to try to change this. In 2015 Matteo Ward therefore left the comfort zone of his job with the aim of influencing the status quo and finding a better solution together with Victor Santiago and Silvia Giovanardi....

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Thrasher – authenticity and the merchandise trend

The logo and merchandising trend continues. The skate magazine Thrasher is, to the delight of some and annoyance of others, probably the most prominent example of this phenomenon. Skating is cool and even non-skaters want to have a share of the coolness pie. For a couple of seasons now Thrasher merch has been flying off the shelves like hot...

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Peuterey – a manifesto for fashion

“Fashion is fiction today. It is defined by fiction, exhibitionism and the urge to express wealth and status through soulless objects. But nothing is as it seems, ever,” states the manifesto of Peuterey, the premium outdoor brand from Milan. It is already clear that this is not a commonplace label. At Premium the brand shows how it brings soul,...