American ready-to-wear and accessories label Veronica Beard has unveiled a limited-edition capsule tennis collection with sportswear brand Head. The capsule line has been designed to combine the best of both brands, offering an elevated and versatile range of women’s tennis and activewear for the “modern athlete and fashion enthusiast alike.”...
Jun 4, 2025
Women's lifestyle brand Veronica Beard has appointed Halsey Anderson, former J.Crew Senior VP of Brand Marketing, as Chief Brand Officer. Anderson leverages more than two decades of experience in brand marketing, content creation, and public relations, bringing invaluable experience to her new role. Known for successfully creating lasting...
May 15, 2025
In this video you can see Veronica Beard’s FW23 collection presented at New York Fashion Week. Video: FF Channel via Youtube
Feb 16, 2023
Veronica Beard will be opening its thirteenth store in Boston in January 2021. This will be the brand’s first location in the city. The store will be located on Boston’s prestigious Newbury Street, which is known for its fleet of luxury stores including Giorgio Armani, Loro Piana, and Chanel. The new store clocks in at 1000 square feet, and will...
Dec 28, 2020
Caleres and American ready-to-wear brand Veronica Beard have announced an exclusive partnership. The company said, Caleres will exclusively produce the Veronica Beard women’s footwear collection, beginning with the spring 2020 season. “We are committed to developing a diverse portfolio of quality global footwear brands that meet the needs and...
Jul 23, 2019
Lifestyle sportswear brand Veronica Beard just opened its first location in Los Angeles. Known for its signature Dickey Jacket, the label just confirmed a 1,800 square foot space debuting on Melrose Place. The elevated American label will open this store as its fourth in the U.S. since its establishment in two years ago. “Retail expansion is key...
Feb 23, 2018
Veronica Beard came to the greater attention of the public thanks to that Ovation TV series about the Vogue/CFDA Fashion Fund, and because it was started by two sisters-in-law (Veronica Swanson Beard and Veronica Niele Beard) who both have the first name Veronica and ended up with the last name through marriage to their respective husbands. The...
Aug 23, 2016
