Veronica Beard news and archive

Veronica Beard hires Monica Freedman to lead direct-to-consumer strategy

Veronica Beard, the lifestyle brand co-founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, has appointed Monica Freedman as its new chief direct to consumer (DTC) Officer. In this new role, Freedman will be responsible for the strategic direction, growth, and performance of the brand's global DTC business. She will oversee...

Fashion

Veronica Beard partners with Cotton Lives On for denim recycling drive

Veronica Beard, one of the fastest-growing names in American womenswear, has joined forces with the Cotton Lives On™ programme for a consumer-facing denim recycling initiative aimed at reducing textile waste and supporting vulnerable communities in the UK. From August 5 to 12, customers will be invited to drop off unwanted denim at the brand’s...

Fashion |In Pictures

Veronica Beard collaborates with sports brand Head

American ready-to-wear and accessories label Veronica Beard has unveiled a limited-edition capsule tennis collection with sportswear brand Head. The capsule line has been designed to combine the best of both brands, offering an elevated and versatile range of women’s tennis and activewear for the “modern athlete and fashion enthusiast alike.”...

Management

Veronica Beard names Halsey Anderson as Chief Brand Officer

Women's lifestyle brand Veronica Beard has appointed Halsey Anderson, former J.Crew Senior VP of Brand Marketing, as Chief Brand Officer. Anderson leverages more than two decades of experience in brand marketing, content creation, and public relations, bringing invaluable experience to her new role. Known for successfully creating lasting...

Member

Video

Video: Veronica Beard FW23

In this video you can see Veronica Beard’s FW23 collection presented at New York Fashion Week. Video: FF Channel via Youtube

Retail

Veronica Beard opening Boston store

Veronica Beard will be opening its thirteenth store in Boston in January 2021. This will be the brand’s first location in the city. The store will be located on Boston’s prestigious Newbury Street, which is known for its fleet of luxury stores including Giorgio Armani, Loro Piana, and Chanel. The new store clocks in at 1000 square feet, and will...

Member

Report

Caleres to develop and market Veronica Beard footwear

Caleres and American ready-to-wear brand Veronica Beard have announced an exclusive partnership. The company said, Caleres will exclusively produce the Veronica Beard women’s footwear collection, beginning with the spring 2020 season. “We are committed to developing a diverse portfolio of quality global footwear brands that meet the needs and...

Member

Retail

Veronica Beard to open Los Angeles flagship

Lifestyle sportswear brand Veronica Beard just opened its first location in Los Angeles. Known for its signature Dickey Jacket, the label just confirmed a 1,800 square foot space debuting on Melrose Place. The elevated American label will open this store as its fourth in the U.S. since its establishment in two years ago. “Retail expansion is key...

FeaturedMember

Retail

Veronica Beard opens new store on Madison Avenue

Veronica Beard came to the greater attention of the public thanks to that Ovation TV series about the Vogue/CFDA Fashion Fund, and because it was started by two sisters-in-law (Veronica Swanson Beard and Veronica Niele Beard) who both have the first name Veronica and ended up with the last name through marriage to their respective husbands. The...