Adidas launches new digital online hub GamePlan A

Adidas has launched a new online digital lifestyle hub called GamePlan A.

The initiative will focus on content originating from the intersection of lifestyle, sport and business, with the platform aimed at 'creators and entrepreneurial minds with an athlete's heart'.

GamePlan A succeeds the adidas Group blog that was launched in 2011 and is brought to life by the adidas Group’s Corporate Communication department. The activation of the new platform is in close alignment with the adidas Group’s Talent Acquisition team and the adidas and Reebok newsrooms. Its content will be shared across the Group’s LinkedIn channel, on Twitter and on the company’s social intranet ‘a-LIVE’.

Jan Runau, Chief Corporate Communication Officer of the Group stated: "In addition to the insights given by adidas Group employees, GamePlan A enables new content formats such as curated, contributed and editorial content. Thus, we invite all creators and entrepreneurial minds with an athlete’s heart to participate and to co-create."

Image:Adidas