How fashion retailers can use Pokémon Go to boost sales

London - For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, staring at their mobile and shouting things like ‘Go Pokéball!”, it is time you learned about the allure and appeal of Pokémon Go. Chances are, if you grew up during the 1990s, you may remember the cartoon series, card game and Nintendo game bearing the same name. The main objective of the three was to catch all Pokémon, fictional animals, train them at gyms and battle rival trainers to become the ultimate Pokémon master. Now, thanks to the newly released mobile game, launched by Niantic Pokémon craze is once again on all millennials minds.