OC Fashion Week® highlights The Beach Cities of California's Luxury Market with all new Spring/Summer 2018 collections

Orange County - September 4, 2017 - Hailed as one of California’s most luxurious markets and growing fashion hubs, Orange County is proud to play host to OC Fashion Week® 2018. Recognized around the globe for its emerging talent and leading-edge retail designers, Orange County has become the preeminent destination for fashion designers to solidify their brands and boost their business with some of today’s most influential buyers and consumers.

“We are incredibly excited to bring back OC Fashion Week® for this year's Spring/Summer 2018 Collections,” says Kathryn Marino, President of OCFW. “Orange County is a leading global destination for fashion capital shoppers. OC’s year-round incomparable luxury retail stores and elite buyers have spawned an incredible fashion climate and transformed the county into a virtual powerhouse in purchasing power.”

Kicking off this year’s week-long event in classic California Riviera style: on Tuesday, September 5, 2017, from 6:00 - 9:00 PM (PDT), set sail aboard a Newport Beach Yacht with Sugar Rush, a showcase of emerging designer Cruise Collections, co-hosted by Bravo hit reality star Alexis Bellino and Nasim Nelson, CEO of LeBrisaDesigns Jewelry. A master styling competition follows the opening reception aboard the four-level vessel Eternity by Electra Yacht Cruises.

An avant-garde addition to this year’s runway lineup includes sponsor GritCycle Monarch Beach. “We are thrilled to be part of OC Fashion Week®’s model castings for the 2017-18 season,” says Katie Simons, GritCycle Marketing Director. “It’s an incredible opportunity to bring even more style and fun to this community. Orange County truly is a nerve center for both fitness and fashion, and we’re so looking forward to sharing our expertise with everyone!”

Model casting was first held at GritCycle Monarch Beach and then for the return venue at Seven-Degrees. The night's featured designer collections premiere Cheri Elizabeth, Gigi Hunter Collections, and an exclusive catwalk presentation of Atelier 7918's one-of-a-kind European selection. Guests will be treated to a luxury lounge sponsored by Amazing Lash Studios, Butterfli Me Makeup Studio, and Pardon My French Nailbar & Beauty Lounge. And keep on the lookout for the all-new Buy Now, Love Forever daily exhibitor marketplace.

OCFW official runway presenters feature Toni and Guy Hairdressing Academy, Butterfli Me Makeup Studio, and include sponsors Amazing Lash Studios, Pardon My French Nail Bar & Beauty Lounge. Other top tier sponsors include GritCycle Monarch Beach, Dina Marciano Designs, LeBrisa Designs Jewelry, Nektar Juice, TNT Dynamite Designs, Zianna Wellness, Shakas OC, L'amour Tourjour Flowers, McCouture Jewelery, Beauty & Glowbar, and GlitzyBella.

OC Fashion Week®'s celebrated opening includes the 4th Annual Master Stylist Competition featuring L’Amour Tourjours Flowers and the Best of the Best in hair, makeup, and beauty - an MVP lineup that is head and shoulders above the runway of styling.

This year's Master Styling event will be hosted by Delphine Berryhill, CEO of Butterfli Me alongside European reality star Kinga Korta. Berryhill and Korta will be judging nationally-acclaimed master stylists, cosmetic, and beauty teams who will have 2.5 hours to complete their look and showcase their edge, skills, and incredible talent. The Master Stylist competition highlights cutting-edge tools of the trade and state-of-the-art cosmetics now in demand across Hollywood. It's the crème de la crème of master stylists!

OC Fashion Week® 's mission is to showcase and promote emerging designer brands. Orange County has become one of the most sought out global destinations for beauty and retail shopping for professional retail buyers and consumers alike. OC Fashion Week® raison d’etre is to support rising local talent in the international marketplace and to endorse Orange County’s inherent purchasing power as a prosperous consumer and luxury market.

OC Fashion Week® runs from September 5th to 8th and includes a unique addition of Orange County Fashion Weekend as Kids Rock the Runway at Ralph Brennan’s Jazz Kitchen in Anaheim held on Saturday, September 9th, from 1:00 - 3:00 PM.

OC FASHION WEEK® SCHEDULE

FEATURED DESIGNERS: Day 1: Sept 5th Tuesday

Sugar Rush - Eternity by Electra Cruises Cruise Collections - Newport Beach - 6-830 p.m.

1. Cheri Elizabeth
2. Gigi Hunter Collections
3. Atelier 7918 'Featured Presentation'

FEATURED DESIGNERS: Day 2: Sept 6th Wednesday Couture - Hilton Waterfront Beachfront Resort - Huntington - 6-9pm

1. Alisha Needham
2. Mildred Aroche
3. Aida Novosel Savic Couture
4. Llenuel Fro

FEATURED DESIGNERS: Day 3: Sept 7th Thursday - Art of Travel & Style - Island Hotel - Newport Beach - 6-9 p.m

1. Vanessa Lozada
2. Aida Menswear
3. Rosemarie Macklin
4. EGYPT Ufele Kidswear Menswear
5. Danny Nguyen

FEATURED DESIGNERS: Day 4: Sept 8th Friday West Coast Street Scene - Invitational Laguna Beach - 6-9 p.m.

1. TNT Dynamite Designs by Toi
2. Berenice Gonzales
3. Kim Maxwell
4. EGYPT Ufele Kidswear
5. SPF Addict / Sun Protective Clothing
6. Masaki Matsuko

Day 5: New Addition of OC Fashion Week-End featuring Kid’s Runway held at Ralph Brennan’s Jazz Kitchen in Anaheim.

FEATURED KIDS WEAR DESIGNERS:

1. ADINA MARCELA BIDIAN 'CAMERAD Handmade'
2. EGYPT Ufele Kidswear

About OC Fashion Week®

OC Fashion Week® is a global organization dedicated to international fashion trade and commerce. Its advocacy program is built on its economy’s purchasing power as an indisputable fashion leader in the United States. With over $37 billion spent in retail and a median household income well above the national average, the OC has raised its profile in the United States as a fashion metropolis without the aid of Los Angeles County. It's market of luxury goods and retail has superseded even some of the leading fashion capitals in per capita spending. For more information and registration, please visit https://www.eventbrite.com/e/oc-fashion-week-day-1-sugar-rush-presented-by-eternity-by-electra-cruises-featuring-4th-annual-tickets-36643594979

image: Seven-Degrees in Laguna Beach, Indie Soul design