Fab.com finds new future

Fab.com, which originally began as a social network for gay men, and evolved into an e-commerce website featuring men’s accessories, women’s accessories, and home décor, has had a rocky past few months. The site proves the perils of growing too fast, and went from an e-commerce endeavor for accessories and art to being folded into a new home goods startup called Hem. Well, it looks like the Fab portion of the business will be moving on.

On Tuesday, March 3, 2015, Fab.com and Hem co-founder Jason Goldberg announced that the Fab portion of the business was sold to PCH International for an undisclosed sum. PCH International is famous for providing manufacturing solutions to brands, so if there is someone who can figure out how to capitalize on a struggling band it is them. Goldberg will be turning the entire operation over to them, and has stepped down as CEO of Fab.com.

Renee Wong, the general manager of Fab.com, will stay on with the company through the transition along with 35 staffers. At its highest peak Fab.com employed approximately 700 employees, but as the venture began to struggle this number continuously dwindled until it reached its present state. The company was a shooting star that seemed to fizzle all too quickly.

Fear not, however, Fab.com fans. There is potential for the retail website to come back better than ever. PCH plans to hire in several departments, and is also looking into partnering with up and coming designers to bring their products onto the site. E-commerce is the new face of retail, so, it would be hard to imagine Fab.com disappearing completely, especially when they still have quite a fan base, though not as large a fan base as when they were at their peak. An interesting future is in store for the online retail channel, but a word to the wise, be wary of growing your business too fast, not everyone can end up as lucky as Fab.com.