Rue21 opening new retail locations

Rue21, a fast growing specialty retailer, will open 5 new stores in time for back-to-school shopping season. A total of 15 new stores are planned through the end of the year at strategically selected locations based on a data-driven model. The retailer, which serves the 15-25 Gen Z customer, became a pandemic-era anomaly when it experienced double digit growth last year, enabling aggressive investment in its physical and digital footprints.