SuitSupply news and archive

How Modexpress’s GOH solutions are driving Suitsupply’s fashion logistics

Only a few brands within the fashion industry have successfully subverted an entire category like Suitsupply. Founded in 2000 in Amsterdam by Dutch law student Fokke de Jong, Suitsupply set out to offer high-quality, customisable, and attainable menswear. With a focus on delivering a personal shopping experience through expert staff, the brand...

BusinessPress Release

Three ways how customer-centric becomes employee-centric at Suitsupply

When it comes to formalwear, a key piece, no matter what gender identity, is the suit. And the secret to any good looking suit is the fitting. Suitsupply knows that and provides its customer with everything they need to get the perfect fitting. But not only the customer benefits from that but it also creates a work environment that is shaped by...

Retail

Suitsupply reopens stores with new precautions

Suitsupply has begun reopening stores in states where retail stores have been permitted to reopen. In an effort to protect their customers from contracting coronavirus, free-standing, see-through partitions have been installed to create a barrier between sales associates and customers. Suitsupply is also trying to limit the number of walk-in...

Report

Suitsupply sets focus on China after additional financing from NPM Capital

Suitsupply, the Dutch tailoring brand best known for its controversial advertising campaigns, has received new growth capital. NPM Capital, which had already invested in the fashion company before, is investing again in Suitsupply, the company says in a press release. Dutch newspaper Financiele Dagblad reports that the investment was in the tens...

Retail

Suitsupply aims to open more Suistudio stores around the world

Suitsupply, the Dutch tailoring brand best known for its controversial advertising campaigns, has announced plans to expand its womenswear sister brand, Suistudio, which was launched last year. A new Suistudio flagship store, spanning over 4000 square feet (372 square meters) was opened in New York yesterday and the company took the occasion to...

Retail

Suitsupply chooses Boston to open its 100th store

Dutch menswear brand SuitSupply opened its 100th store in Boston this week. Spanning over 9,000 square feet (836 square meters), it is the company’s 37th store in North America. Suitsupply previously opened stores in Sydney, San Diego, St Louis, Helsinki and Stockholm in the first half of 2018. "> “The opening of out 100th location is a...

RetailFeatured

Suitsupply opens Williamsburg store

Suitsupply, the European-based brand known for their affordable, yet high quality suits, has opened its first store in Brooklyn on Wythe Avenue in Williamsburg. Located at 57 Wythe Avenue, the store is a welcome addition to the street known for other retailers including J. Crew, Kinfolk, and Baggu. The new 1200-square-foot store offers a vibrant...

Video

Video: Suitsupply SS 2018 Campaign

Suitsupply Spring/Summer 2018 Campaign. Source: Suitsupply, YouTube

Fashion Featured

Suitsupply campaign generates homophobic backlash

The suit is the pillar garment of the masculine wardrobe. But more than just attire, the suit epitomizes the masculine norms that underlie society, business and all the codes associated with masculinity. What is not deemed masculine, is two men in suits kissing or appearing to be a couple. This according to the backlash that has preceded the...

Fashion |TIMELINE Featured

Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand

London - Men’s tailoring brand Suitsupply is no stranger to controversy. Not only is the brand known for its affordable, yet quality suits, the Dutch label has also managed to make a name for itself thanks to its ‘controversial’ advertising campaigns. While some have labeled the brand as sexist and chauvinistic, others claim that the brand’s...

Fashion

Suitsupply builds on the classic for NYFW: Men's

How do you build on the essence of a brand known for their classic suiting? Believe it or not, it is possible to do something new with something classic. Suitsupply proved it can happen at New York Fashion Week: Men's. This season, the European men's fashion brand built on their refined approach to things, creating luxurious suiting pieces for...

Retail

A look inside Suistudio Amsterdam

Suistudio, Suitsupply’s new label for women, recently opened its new flagship store in Amsterdam, the Netherlands. Located in the South of Amsterdam, the new 142 square meters store was designed by interior designer Floor Enneking. FashionUnited visited the store and shares its impressions of the flagship store below. Suistudio was previously...