FashionUnited highlights from April '19
May 1, 2019
As May begins, FashionUnited takes a look back at the top stories of last month. Below, we've selected a handful of our favourite April articles. Happy reading!
LVMH came first on Deloitte’s annual list of the world’s largest luxury goods companies once more, followed by Estée Lauder and Richemont. Kering and Luxottica switched places, with the French conglomerate moving up to the fourth position while the Italian eyewear giant fell to the fifth. The report, titled Global Powers of Luxury Goods, covers the fiscal year 2017.
In 1994 Jean Paul Gaultier, the Parisian designer known for wearing a kilt with a peroxide short back and sides, created JPG by Gaultier, the first collection that promoted the idea of fluidity of the sexes outside of the space-age 60s when genderless clothing meant his and hers shaved heads and matching synthetic jumpsuits. A decade later, Gaultier sponsored an exhibit in the Costume Institute of New York's Metropolitan Museum of Art entitled "Braveheart: Men in Skirts.”
The biggest fashion trend of 2018, hands down, was nostalgia. “1990s fashion”, “1980s fashion” and “grunge fashion” topped Google’s list of most-searched fashion terms in the United States last year. Big logos, baggy jeans, scrunchies, jelly shoes, chunky sneakers and butterfly clips have all made a comeback, as did brands like Fila, Champion, Fubu and Juicy Couture.
Maximalism has been trending for close to a decade now. In 2010 as the world began to pull itself out of the worst global economic crisis since the Great Recession, designers began returning to a maximalist aesthetic. Embellishments, bright colors, patterns, and the idea of wealth was celebrated again. Then along came Alessandro Michele at Gucci, and voilá, maximalism was in full effect and in demand. Although brands, like the aforementioned Gucci, are keeping the maximalist movement going straight the recent Fashion Month runways took a turn toward minimalism.
We’re caught in a loop: H&M, Forever 21, Target, Zara…Fast fashion is still the default setting for many shoppers. It provides a quick fix that can be hard to break free of, and the hardcore addicts know that the perfect pushback to shut well-meaning friends up is: if we stop buying fast fashion what happens to all the garment workers who depend on that wage? If the demand goes away what are their options? Here is how to answer them.
Alice Ferraz is one of Brazil’s 20 most powerful women, according to Forbes Magazine. She was also ranked by Business of Fashion among the world’s 500 most influential people in fashion. The reason for earning such accolades? She founded the world’s first network of fashion and lifestyle bloggers, F*Hits, back in 2010 when marketing professionals hadn’t even coined the term “digital influencer” yet.
Adidas, Reebok and Patagonia were the highest ranking brands in this year’s Fashion Transparency Index, published by non-profit organization Fashion Revolution. They all scored 64 percent of 250 possible points. The three companies are followed by Esprit and H&M, who both scored 61 percent.
Gap Inc. is honoring Earth Day with a longstanding commitment to improving sustainability within the supply chain and manufacturing processes for two of its brands. Its new initiatives will accelerate the company's use of sustainable materials throughout its brands, building on commitments the company had made for its Gap and Athleta labels in 2017.
Rent the Runway, fashion’s latest unicorn valued at 1 billion US dollars in March, is going overseas for the very first time. The American company will be opening an international technology office in Galway, Ireland, in May, with the goal to “tackle core technology challenges that are critical to Rent the Runway’s overall success and will influence the future of the next generation of services,'' according to a press release issued today. 150 engineers and tech developers will be hired to work in the Galway office over the next three years.
As part of FashionUnited’s Work In Fashion series, Jess Tedds, International Wholesale Senior Manager at womenswear brand Quiz Clothing, shares the ins and outs of her job and her top tips for a career in fashion wholesale.