Premium Berlin news and archive

Berlin fashion fairs look to refocus after difficult season

The German capital’s fashion fairs have long been success stories - but the general problems of the industry finally caught up with them this season. For years, visitors had swarmed the halls of the main events Premium and Panorama, but it was noticeably calmer this time round. The organisers did not publish numbers, but many exhibitors and...

Jul 12, 2019

Video

Video: United Fashion at Berlin Fashion Week

Flanders DC is one of the partners in the European United Fashion project. The goal is to promote entrepreneurial creativity and innovation to enhance business opportunities for European fashion designers. Source: Flanders DC, YouTube.

Jul 19, 2018

Fashion

Premium Young Talents

The Premium trade show has been continuously promoting the next creative generation in Germany and further afield since 2005. So many designers who are currently helping to shape the world of fashion first had to undergo scrutiny by the Premium organisers. The former include names such as Marina Hoermanseder, Franziska Michael and Julia Seemann,...

Jul 5, 2018

Fashion

Premium Playground in Hall 2

Stationary fashion retail – to be successful nowadays this means also offering customers an experience. Retailers are no longer competing today with other shops, but with the customer’s comfy sofa at home, from where they can place orders over the Internet. Retailers therefore need to come up with a plan to shift consumers from their seats (or...

Jul 5, 2018

Fashion

Premium and Modem publish a map of Berlin

For decades, Modem has been the compass and guide to the world of international fashion. Those who are in are in; those whose names don’t appear are out of luck. With offices in Paris, Milan and New York, Modem identifies the key fashion week actors, showrooms, events and fashion shows in its publications and serves as a means of orientation for...

Jul 5, 2018

Fashion

Show & Order Influencer talk

“In times when selfie culture and social media are setting the tone, it is becoming ever more important to offer end consumers something new and exclusive to address the demand for individuality. Trust, relevance and striking a perfect balance between price and performance are all essential.” — Anita Tillmann, Managing Partner of the PREMIUM...

Jul 5, 2018

Fashion

#FashionTech talk: Inga Griese in conversation with Whitney Bromberg Hawkings

The #FASHIONTECH conference was set up in January 2015 by the PREMIUM GROUP and has taken place each season since then. With its aim of bringing fashion together with the tech and start-up industry, and covering all aspects of digital transformation, the conference has now grown to become a firm fixture in Berlin Fashion Week. Global players,...

Jul 4, 2018

Fashion

#FashionTech talk: Anita Tillmann with Leyla Piedayesh

Die #FASHIONTECH-Konferenz wurde im Januar 2015 von der PREMIUM GROUP gegründet und findet seither in jeder Saison statt. Mit dem Ziel, Mode mit der Tech- und Start-up-Industrie zusammenzubringen und alle Aspekte digitaler Transformation abzudecken, hat sie sich bis heute zu einer festen Größe der Berlin Fashion Week entwickelt. Global Player,...

Jul 4, 2018

Fashion

Fashion meets art: the Premium Group puts art on show

The romance between fashion and art is one that never seems to lose its sparkle. This was demonstrated only recently by the exhibition of photographs by Irving Penn that took place at C/O Berlin; as well as by the Carla Sozzani collection on show close by in the Museum for Photography. The Premium Group has likewise also tapped into this...

Jul 4, 2018

Fashion

SEEK: the Community destination

Seek has long been more than just a trade show. It embodies everything Berlin stands for today: it’s a location to meet like-minded people, rock a laid-back style and party together – but not to the point of passing out – being grown-up without becoming square. Badeschiff is probably the best place there is for this, with its ‘Club Tropicana’...

Jul 4, 2018

Fashion

BRIGHT goes public: full programme at the skate show

This season, Bright trade show, which is dedicated to skateboarding and everything that goes with the skate lifestyle, is throwing open its gates to the community outside the fashion scene. “The entire skate universe is invited, so everyone can experience the streetwear collections, hero brands, active challenges and the energy of this unique...

Jul 3, 2018