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Urban Outfitters debuts immersive retail experience with first partner Nike
Urban Outfitters has debuted a new, immersive retail experience to facilitate authentic connection, product discovery, and inspiration of its most appealing brands. Named 'On Rotation,' the retail experience launches today with its first partner sportswear brand, Nike, in five selected cities: New York, Washington D.C., Scottsdale, San Diego,...
RetailMay 14, 2025
Nike restructures leadership team following Heidi O'Neill's retirement
Nike has announced reorganisation of its senior leadership team, aiming to accelerate its "Win Now" strategy and position the company for sustained growth. The restructuring includes the promotion of key executives and the retirement of longtime leader, Heidi O’Neill, president of consumer, product, and brand. She has announced her retirement...
PeopleFeaturedMay 6, 2025
Nike Doubles down on China with new Shanghai creative studio
As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...
BusinessMemberApr 16, 2025