Nudie Jeans has opened a new store in east London's Shoreditch, featuring a new ‘denim kiosk’ concept, as part of the Swedish denim brand’s international retail expansion plans, including further openings in the UK, Indonesia and New Zealand. The new modest-sized London store at 9 Club Row in Shoreditch sees the brand returning to East London...
Apr 7, 2025
Nudie Jeans is a Swedish brand known for its sustainable, dry-wash denim that is made entirely from organic cotton. Origins Since its foundation in 2001 by Maria Erixon Levin, Nudie Jeans has pursued a distinctive vision to bring back the tradition and characteristics of authentic denim. Originally based on the idea to do things differently in...
Apr 3, 2023
Jeans have a problem. The production process requires significant amounts of resources and uses substances that are harmful to the environment. Using a good mix of recycled fibres could avoid many of the polluting and water/energy-intensive processes required to make textiles from virgin raw materials, including the harvesting of natural fibers....
Feb 23, 2022
More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....
Oct 26, 2021
We are thrilled to present a collection of hand-mended pieces produced by none other than the co-founder and creative visionary of Nudie Jeans, Maria Erixon Levin. This strictly limited edition capsule collection has been released on October 4th, and will sell at Browns’ Shoreditch boutique,Browns East, only. "Things you thought lost forever –...
Oct 7, 2021
Amsterdam - Swedish brand Nudie Jeans opened its first store in the Netherlands this week. The Dutch market was the first market outside of its home market where the denim brand established itself, so the brand spent a long time finding the perfect location for its debut store. FashionUnited took a moment to speak to CEO Palle Stenberg about...
Oct 27, 2017
On the heels of the president’s withdrawal from the Paris Climate Accord, as members of his administration continue to demonstrate an immunity to science or knowledge on matters that effect our planet, members of the fashion industry gather at FIT for its annual Summer Institute. Panelists of sustainability mavericks and leaders reveal the...
Jun 8, 2017