YouGov news and archive

Topshop falling in consumers’ opinion after chairman is accused of sexual misconduct

Topshop's brand perception metrics are falling following the sexual and racial harassment allegations against Sir Philip Green, the chairman of the brand’s parent company, Arcadia Group. That is according to a survey by market research and data analytics firm YouGov, which inquired consumers whether they have seen or heard anything about the...

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Retail

Half of global luxury shoppers buy at discount

Half of global luxury shoppers are partial to a bargain. According to the YouGov Affluent Perspective’s Global Luxury Retail Report 2018, half of all global luxury shoppers state they “only buy luxury when it is discounted.” The report, which focuses on the 56 percent of global affluents shoppers who purchase luxury products and services across...

Retail

Marks and Spencer is favourite brand among women

British women have named Marks and Spencer as the brand with the “best impression”, according to new research from YouGov. The high street chain scored 58 in the BrandIndex surveys of around 2,000 women, beating off competition from fellow retail favourite John Lewis, which scored 54. The rest of the top five was made up of Heinz, health and...