FashionUnited highlights from March '19
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Fashion
As April begins, FashionUnited takes a look back at the biggest news to hit the world of fashion last month. Below, we've selected a handful of our favorite articles from March. Happy reading!
These are the Fall 2019 womenswear trends retailers are most likely to pick up
With the help from data analytics firm Edited last month, FashionUnited took a look back at the main trends from the New York, London, Milan and Paris runways to determine which of the trending themes, colors, fabrics and prints are most likely to be picked up by major fashion retailers. Here are the conclusions:
All you need to know about Levi Strauss’ IPO
The veteran jeans maker keeps advancing with its plans to return to the trading floor after more than three decades absent from the public markets. This is posed to one of the highest-profile initial public offerings (IPO) in the U.S. this year. Levi Strauss filed the paperwork for an initial public offering in mid-February, getting everyone in the industry talking. It confirmed its IPO intentions later, with another filing to the SEC.
How Allbirds rose to a 1.4 billion USD valuation in just three years
Allbirds’ rise is every startup’s dream. In just over three years, the San Francisco-based footwear company sold over a million pairs of sneakers, raised more than 77 million US dollars and is reportedly valued at 1.4 billion, according to a recent report by the Wall Street Journal. Its shoes are worn by the likes of Barack Obama, Cindy Crawford, Mila Kunis and Leonardo DiCaprio. In fact, DiCaprio is so excited about the company he recently became one of its investors.
People of color describe challenges of working in fashion
Kent State University, in collaboration with ourCusp, a community for people of color in the fashion industry, hosted an event at its New York City campus to support diversity, equity, and inclusion.
What will retail look like in 2040?
So much has changed in retail in the last twenty years that it may seem almost impossible to predict what the next 20 years have in store. But market research firm Euromonitor did just that. The company has published a white paper exploring how technology can change commerce and consumer behavior over the next two decades. Here are its main takeaways:
Fashion leadership: Five experts reveal how to be the boss
To celebrate the launch of their new Fashion Management Program, Parsons brought together a panel of five industry leaders to discuss success before an audience of students and professionals keen to find out if leaders are born that way or if anyone can become one.
Tom Ford is named von Furstenberg's successor at CFDA
Tom Ford has been officially named the chairman of the CFDA, following ratification from the CFDA Board earlier today. He will succeed the current chairwoman, Diane von Furstenberg effective June 2019.
Neiman Marcus Group announces new agreement with creditors
Losing Ken Downing as senior vice president and fashion director isn't the only adventure in Neiman Marcus Group land right now. The company has announced a transaction support agreement (“TSA”) with lenders representing more than 55 percent of the company’s term loan and holders of more than 60 percent of the company’s unsecured notes. The transactions contemplated by the TSA will extend the maturities of participating debt by 3 years, which will provide the company with significantly more runway to implement its transformation plan.
RetailMeNot SVP Kim Read on the past, present and future of affiliate marketing
Some don’t even notice it, but savvy shoppers can’t help but open another tab in their browser when they go checkout an online purchase and see a box saying “insert coupon code here”. If you’ve ever typed “shop name + coupon code” on your search engine of choice, chances are you ended up at RetailMeNot.com, one of the leaders of the online voucher code business. FashionUnited spoke with Kim Read, Senior Vice President and General Manager at RetailMeNot to find out more about the fast-growing company.
Career Focus: Laura Dowling, Chief Marketing Officer of Digital Brands Group
In the latest installment of our Work In Fashion Series, FashionUnited quizzes Laura Dowling, Chief Marketing Officer of US based Digital Brands Group, a globally expanding digital-first luxury lifestyle business, about the ins and outs of her job, career progression and her top tips on how to break into a marketing role.
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Homepage photo: Allbirds, Facebook