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H&M encourages consumers to 'Go Green, Wear Blue' with its Conscious Denim line

“We're so excited about Conscious Denim at H&M. We've worked hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable,” commented Helena Helmersson, head of sustainability at Swedish fast-fashion chain H&M on the label's newest line. The new Conscious Denim line is part of H&M's...